Our Leaders
Nikki Carlson / CEO
Nikki is a dynamic force as an entrepreneur, marketing leader, and business strategist. She blends her corporate experience with her business ventures to provide savvy leadership to her current clients and her retail-focused agency. Venturing into her businesses with partner Kailynn Bowling, Nikki has gained the trust and support of clients across many industries. With her knowledge for getting small business off the ground and running, she has pivoted her years of marketing know-how to brands for herself and others that have lasting success. As a writer in Forbes, Nikki has also made valuable contributions to Inc. and has been featured in Newsweek and Entrepreneur Magazine. She has started businesses that are woman-centered and driven with spirit and determination, quick to identify the needs of consumers.
Kailynn Bowling / CEO
Kailynn is a multi-faceted entrepreneur, leadership mentor, and marketing pro. She brings fresh insight to brand promotions and product sales, garnering clients media recognition and securing product placements on the shelves of major retailers. Her passion for product launches, women’s brands, and fashion must-haves is the backbone of her years of experience in marketing, public relations, product design, and as a business owner herself. Coming from the corporate world has given her a unique understanding of the workings of large corporations. She’s turned that knowledge into her product development ventures and founding companies that cater to underserved needs. In addition to writing in Forbes, Kailynn has also made valuable contributions to Inc. and has been featured in NewsWeek and Entrepreneur Magazine.
Meet the Team
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Alexis
Hi, I’m Alexis! I have 6+ years of experience in business development, partnerships, sales, and digital marketing, with a focus on helping brands identify the right strategies for growth. I love building relationships, understanding a brand’s goals, and connecting them with creative, results-driven solutions. Outside of work, I’m usually at the gym, creating content, exploring new places, or working on my women’s empowerment initiative, SHE Stands.
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Brooke
Hi, I’m Brooke! I’m a Brand Development Executive with a background in sales, Health Communication, and Digital Media Studies from San Diego State University. I’m passionate about building meaningful relationships, developing impactful brand strategies, and helping brands grow and make a lasting impact in today’s competitive market. With a relationship-driven, sales-focused, and creative approach, I’m dedicated to helping brands connect with their audiences, drive growth, and reach new heights. Outside of work, I love traveling, spending time at the beach with friends, hitting the gym, and taking walks along Mission Bay!
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McKenna
Hi, I’m McKenna! Im a Brand Development Executive, born and raised in Newport Beach with 6+ years of experience in sales, fashion, and PR. I’m passionate about building strong relationships with my clients, understanding each brands goals, and getting the job done. With a personable, relationship-driven, and sales-focused approach I’m determined to help brands succeed. Outside of work, you can find me hanging with friends and family, going to concerts, tanning at the beach, or working out. I’d love to connect to learn more about your brand and explore how we can work together to reach your goals.
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Erin
Hi, I'm Erin. I have 9+ years of experience in digital marketing and a Bachelor's degree in Advertising. I started my career in organic social media/content creation and now specialized in all things paid advertising. I love strategizing and creating full funnel advertising plans for my clients that drive actual results. I love hanging out with my dog, Fergie, trying new restaurants, going to concerts, and going to the beach.
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Erica
I'm Erica Oh-Dela Cruz and overall I have 18 years of well-rounded marketing experience- direct mail, tradeshow, product, email, SEO, paid search and paid social. Love working with and getting results for my DTC clients! Outside of work, I like to spend time with my 3 little boys in our home in Oceanside.
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Melanie
Hi, I’m Melanie! I’m a Performance Marketing Manager with over 6 years of experience driving growth through paid media across platforms like Google, Meta, and TikTok. I specialize in building data-driven strategies that balance creative, targeting, and performance to scale brands efficiently. With a strong focus on both acquisition and conversion, I help brands unlock sustainable growth and maximize ROI across digital channels.
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Emma
Hi, I’m Emma! I’m an influencer marketing expert with nearly a decade of experience managing end-to-end influencer relations across a variety of brand categories and social platforms. I’ve partnered with both emerging startups and globally recognized brands to develop impactful creator strategies that drive business growth. From high-level strategy through campaign execution and analysis, I bring insight and expertise to the ever-evolving influencer landscape. I’m currently based in Los Angeles, California, home of the influencers! Outside of work, I love spending time in the sun, preferably at the beach with an iced latte and breakfast burrito in hand.
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Hannah
Hi, I’m Hannah! Originally from Southern Illinois, I found my way to San Diego in 2023 and quickly fell in love with the sunshine, lifestyle, and creative energy. With over six years of experience in full-service creative agencies, I specialize in social, content, email, and influencer marketing, with a focus on creator partnerships through TikTok affiliate programs, paid collaborations, and gifting. I love blending big-picture strategy with thoughtful execution to help brands grow and build lasting creator relationships. After work, you’ll find me soaking up the San Diego sunshine, staying active with my dog, Stormy Girl, or cooking a meal with friends.
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Jess
Hi, I'm Jess, an influencer specialist who thrives on helping influencers and brands reach their full potential. I provide 360 knowledge of the influencer landscape and established relationships in the industry. My goal is to help brands identify the best influencers for campaigns, ensuring an authentic and impactful relationship. In my free time, I'm usually at the beach, hanging with my husband and friends, or at Disneyland!
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Chloe
Hey, I’m Chloe! With over six years of experience in social media and digital marketing, I help brands grow through creative strategy, storytelling, and content that connects. With a background in film, web design, and graphic design, I love bringing a brand’s personality to life across digital platforms. Outside of work, you’ll likely find me logging my latest movie review on Letterboxd, walking my rescue dog, Tofu, or trying a new Italian restaurant!
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Christa
Hi, I’m Christa! With 4 years of experience in social media and digital marketing, I specialize in growing brands’ online presence to help them grow their business. I also have a background in graphic design and content creation. I love helping brands connect with their audience and build something that lasts through creative, thoughtful content. When I’m not working, I’m probably at the beach in San Diego with a sandwich and a Diet Coke, or back home in Colorado soaking up the mountains.
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Maddie
Hi, I'm Maddie! I'm a photographer, videographer, and creative producer with 10+ years of experience bringing stories to life through visual content. From brand campaigns and product photography to high-production video shoots, I love creating impactful visuals that blend creative storytelling with thoughtful execution. My work has been showcased in Times Square, & I've had the opportunity to shoot during NYFW, experiences that have helped shape my creative perspective and approach to production. When I'm not behind the camera, you'll usually find me relaxing at the beach, traveling, or finding inspiration in the world around me.
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Kaitlyn
Hi, I'm Kaitlyn. I'm a photographer and videographer with a background in narrative films, music videos, portrait photography and more. Originally from Toronto, Canada, I moved to San Diego in 2018 to pursue my passion of filmmaking and photography. No matter the project, the through line with my work has always been beautiful imagery and compelling narratives. I'm excited to help take your brand to the next level through visual storytelling.
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Stacy
Hi! I'm Stacy, Paid Media Specialist at Backhouse Agency. I hold a Bachelor of Arts in Communication with an emphasis in Media Production and Broadcast from the University of the Pacific. By utilizing both my analytical and creative skills, I specialize in securing paid media opportunities that deliver success for our clients. My passion for crafting innovative strategies ensures impactful results. When I’m not working, I love spending time with my daughter, husband, and dog Lucy, and keeping up with the latest in celebrity and pop culture.
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Rachel
Hi, I’m Rachel. I’m an Amazon and eCommerce strategist with over a decade of experience helping beauty and lifestyle brands accelerate growth online. I’ve led marketplace strategy for companies like Pacifica Beauty and Fiji Water, specializing in brand positioning, advertising optimization, and long-term profitability. Known for blending data-driven strategy with creative vision, I’m passionate about helping brands thrive in the ever-evolving digital space. Outside of work, I enjoy playing guitar and surfing as my favorite hobbies.
Interested in working together?
Schedule a call with us today to discuss how we can get you the best results!